If you commented "POINTS" — welcome. Here's the full breakdown: what to sign up for, how much it costs, how many Amex points it earns, and what that can actually get you.
Rakuten normally pays cash back. But if you link an eligible American Express card and switch your payout method in Account Settings to American Express Membership Rewards, your cash back converts to Amex points instead at roughly 1 point per 1% of cash back rate. So a service offering "95X points" through Rakuten earns you approximately 95 points per dollar spent on that sign-up.
Before you do anything:
These are the sign-up offers running right now with unusually high point multipliers. I'm listing the real price for each, not just the multiplier, so you can see the actual trade-off.
| Service | What you pay | Multiplier | Points earned |
|---|---|---|---|
| NordPass Premium | $28.56 (24 mo) | 95X | ~2,713 |
| Coveron Identity Theft Protection | $119.76 (24 mo) | 90X | ~10,778 |
| Norton 360 Premium | $59.99 (1st yr) | 90X | ~5,399 |
| Private Internet Access | $56.94 (2yr + 2mo) | 95X | ~5,409 |
| ExpressVPN (Express Pro) | $209.72 (28 mo) | 99X | ~20,762 |
| CyberGhost VPN | $56.94 (2yr + 2mo) | 95X | ~5,409 |
| Surfshark One+ (Advanced) | $125.72 (28 mo) | 95X | ~11,943 |
| Totals | ~$657.63 | ~62,413 |
Add the 5,000-point Rakuten sign-up bonus, and you're at roughly 67,413 points — all from services many people already pay for anyway (VPN, antivirus, password manager, identity protection).
Right around 60,000 points, here's what's actually bookable in Business Class right now:
| Destination | Points | Transfer partner |
|---|---|---|
| Athens | 60,000 | Flying Blue |
| Frankfurt (nonstop, Singapore Airlines) | 60,000 | Aeroplan |
| Istanbul | 59,500 | LifeMiles |
| Dubai | 66,300 | LifeMiles |
| Beirut | 66,300 | LifeMiles |
Think of it this way: you're not "getting a free flight," you're effectively buying the base fare for ~$657 — the same class of seat that can run $3,000–$4,000+ in cash depending on the route. Taxes and fees still apply on top either way (those vary by route and date, so I'm not including a specific number here), but the base fare is the biggest chunk of the cost, and that's what the points are replacing.