If you commented "POINTS" — welcome. Here's the full breakdown: what to sign up for, how much it costs, how many Amex points it earns, and what that can actually get you.

The mechanism, quickly

Rakuten normally pays cash back. But if you link an eligible American Express card and switch your payout method in Account Settings to American Express Membership Rewards, your cash back converts to Amex points instead at roughly 1 point per 1% of cash back rate. So a service offering "95X points" through Rakuten earns you approximately 95 points per dollar spent on that sign-up.

Before you do anything:

  1. Sign up for Rakuten (link in bio — we both get a bonus)
  2. Link an eligible Amex card (Platinum, Gold, and similar Membership Rewards cards — not co-branded cards)
  3. In Account Settings, switch your payout to Amex Membership Rewards

The current offers and what they actually cost

These are the sign-up offers running right now with unusually high point multipliers. I'm listing the real price for each, not just the multiplier, so you can see the actual trade-off.

Service What you pay Multiplier Points earned
NordPass Premium $28.56 (24 mo) 95X ~2,713
Coveron Identity Theft Protection $119.76 (24 mo) 90X ~10,778
Norton 360 Premium $59.99 (1st yr) 90X ~5,399
Private Internet Access $56.94 (2yr + 2mo) 95X ~5,409
ExpressVPN (Express Pro) $209.72 (28 mo) 99X ~20,762
CyberGhost VPN $56.94 (2yr + 2mo) 95X ~5,409
Surfshark One+ (Advanced) $125.72 (28 mo) 95X ~11,943
Totals ~$657.63 ~62,413

Add the 5,000-point Rakuten sign-up bonus, and you're at roughly 67,413 points — all from services many people already pay for anyway (VPN, antivirus, password manager, identity protection).

What that gets you

Right around 60,000 points, here's what's actually bookable in Business Class right now:

Destination Points Transfer partner
Athens 60,000 Flying Blue
Frankfurt (nonstop, Singapore Airlines) 60,000 Aeroplan
Istanbul 59,500 LifeMiles
Dubai 66,300 LifeMiles
Beirut 66,300 LifeMiles

Think of it this way: you're not "getting a free flight," you're effectively buying the base fare for ~$657 — the same class of seat that can run $3,000–$4,000+ in cash depending on the route. Taxes and fees still apply on top either way (those vary by route and date, so I'm not including a specific number here), but the base fare is the biggest chunk of the cost, and that's what the points are replacing.

Before you sign up for everything here are a few honest notes